WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

In order to select the appropriate institution to distribute my media product, I chose to do some research to find the best company for my magazine.

IPC MEDIA- http://www.ipcmedia.com/ 
IPC Media produces over 60 iconic media brand with their print reaching almost two thirds of UK woman and 42% of UK men which is almost 27million UK Adults. IPC offers something for everyone but they have a focus on three core audiences; me, mass market women and upmarket women.  Their portfolio includes;

Mens- comprises a wealth or leisure brands including Country Life and Rugby World as well as lifestyle brands including Nuts and NME.

Mass market women- famous women's weeklies including Look, Now and Chat; TV entertainment brands including TV Times.

Upmarket women's Division- luxury fashion brands including Marie Claire and home interest brands including Ideal Home.

It is clear to see that due to the amount of recognisable brands IPC distributes for, it is a successful business.

My magazine is much similar to NME which comes under the Men's category. However, the magazines in both women's categories are within the fashion, reality and TV magazines with no music magazines for women. As there are no female music magazines within this institution, I'm not sure how successful my magazine may be as there are no other success stories of the same genre within this institution. Although, contrasting this, my magazine would be the first female music magazine in this institution which could create a popular audience as it is something new they've not distributed before.

Bauer Media- http://www.bauermedia.co.uk/
Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio.  Bauer Media is built on influential media brands with millions of personal relationships with engaged readers and listeners. their strategy is to connect audiences with good content and the wide portfolio of influential brands gives them an advantages over pure play magazines or radio competitors.

I think Bauer would be the perfect institution to distribute my magazine as it emphasises it's importance with creating a personal relationship with it's readers. Throughout my magazine, i have tried to use language which is personable and informal as a way of trying to connect with the audience of my magazine as a way of making them feel like they belong to a group.