HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS

My magazine is that of a pop/rock genre with artist influences such as Coldplay, The Streets, Ed Sheeran, Lily Allen and The Kooks. This creates a hybrid genre as I have combined two very popular and mainstream genres as a way of hopefully boosting the success of the magazine.  I collected images of the typical audience members of my magazine. These characters best suited the "festival look" which comprised of pretty summer dresses teamed with grungy looking biker boots or slogan tees and ripped shorts.

 

When thinking of my target audience, I also began to think of how i can represented this social group through the use of images and colour schemes. The colour scheme for my magazine is red, white and blue representing the "Best of British Issue" I've created. Connotations of these colours include; 

• White- purity and innocence. This contrasts the rockiness of the magazine yet also compliments the pop aspect. 
•  Red- love, passion, boldness. These connotations can be associated to the rock side of my magazine.
• Blue- security, peace, relaxing. This can be shown through both genres of my mag zine as well as linking with McQuail, Blumer and Brown's theory of Diversion-  the audience escaping their everyday life to relax and enjoy the magazine.

Throughout my magazine, I used specific sociolect language which would engage my audience such as using phrases like "dead good" within my interview with Lola and having a fun quickfire round of random questions. This type of mode of address adds a sense of informality to my magazine creating an appropriate level of interaction with the target audience and social group of pop/rock audiences as well as creating a bond between the audience.

When creating my front cover in particular, I wanted to create a character which would appeal to the target audience of my magazine. To do this,  I carefully thought of the mise-en- scene of the image so that it would reflect the genre of my magazine. The cover image of my cover artist is in black and white. She's wearing a black coat which I added red roses to replacing the mundane buttons which were originally on the coat. The inspiration behind this idea was rock band Guns N Roses logo shown below;

However, the red rose can have contrasting connotations. Red roses could mean love and girlyness within the pop aspect of my magazine but also show a harshness and boldness within the rocky aspect of the genre.